Successful keynote speakers have the role of highlighting the purpose of the event and at the same time motivating the audience. The responsibility seems to be a lot heavier compared to other public speaking stunts. With this vital work on hand, how can one become an effective keynote speaker?
The best answer to the question is to avoid the following mistakes. These are the actions that are considered worst sins any public speaker can commit.
1.Giving a Weak First Impression
A good public speaker must have confidence once he/she stands in front of the crowd. The first impression is crucial for the success of the speech. Beginning the speech with a positive and engaging mood is necessary to keep your audience’s attention and interest. They would not wish to see someone who mumbles at the start or even apologizes just after a few seconds on the stage. The audience would want to see a professional, entertaining, and informative speaker who would share valuable knowledge to them.
2.Extremely Long, Convoluted Message
Keynote speakers must present cohesive and comprehensible speeches. Sometimes, speakers make mistake by incorporating too much data into their speech. This will only confuse the audience who are there to learn.
It is also possible that the speech can have overlapping ideas. No clear theme has been presented. This is a big let-down for professional speakers because they are not able to pick the most important ideas that are needed in the event or meeting. As a keynote speaker, you are not asked to deliver a speech and brag about yourself. You are there to share your expertise and knowledge.
3.No Human Interest
One of the worst mistakes. This is related with the second one because once the speech is overpowered with data, statistics, facts, or even charts, you might gradually lose the interest of your audience.
Keynote speakers must learn to share stories that are relatable. Through this, the audience would not get bored. Pick the ones that would be most relatable to the listeners so that they can easily understand the essence of the speech.
4.No Time for Rehearsal
It is good to have confidence, but make sure that you can deliver well. Even keynote speakers who have had a lot of experiences continue to rehearse before the day of the event. Sometimes, elementary mistakes can happen in the most unexpected moments. Some may struggle with the equipment because they were not able to rehearse.
Days ahead of the event, practice your speech numerous times so that you can see which parts need some adjustments. Review your notes and the data that you have gathered regarding the event, the company, and the audience. All of these can help you in keeping your confidence to deliver a memorable keynote. Then on the actual day of the event, make sure to check the equipment that you are going to use, be familiar with the stage, and all the logistics.
5.Continuing on Over Time
This is a sin that keynote speakers should avoid at all times. Both the organizer and the audience would not appreciate this gesture. This action reflects your professionalism as well as respect for the people involved.
If you are to practice your speech, keep the allotted time in mind. Do not try to rush at the end of your speech just because the time is not enough. You are informed beforehand regarding the topic as well as the schedule of the event. Learn to manage your time. Try to keep your speech a couple of minutes ahead of the allotted time. In this way, you can have some spare to smoothly end your keynote without feeling tensed or stressed. You can even use the remaining time to ask for clarifications or questions. It also adds to the appeal and overall effect of the speech.
Remember these mistakes so that you would not commit them once you are tasked to deliver the speech.